Best Reasons to Monitor Your Website

Best Reasons to Monitor Your Website

When it comes to connecting with potential customers, many business owners know that it is done online. The digital environment has created a whole new way of doing business. This makes monitoring your business’s website extremely important, regardless of whether you’re a small or large business.

We all know that Google is the mother of search engines. It decides what businesses show up on top of their results when potential customers are searching. For example, if your client searches for a plumber in Michigan, you want your site to show up first in the results if your trade is plumbing in the state of Michigan. A large part of showing up on that first page of results is having a fast website. When you use a monitoring service, such as, you can test the speed of your website to ensure it has optimal performance. This will also alert you if there is a slowing in the response of your website so that you can quickly remedy any issues before they turn into a major problem.

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It’s no surprise that the online world has enhanced the need for instant gratification. When users land on your website, they want to be able to click the tabs to get to the page they need information from. When your pages load slowly or your website is not optimized correctly, it can leave a lag time for potential consumers. A lag of as small as five seconds will turn away about 80 percent of users. The back button is your enemy in the digital world. You need to ensure that the inner links of your website work quickly or you’re going to lose a large portion of your target client base.

Hacking is a real threat in the 21st century. No matter how much security you implement on your website, there is always the possibility of hacking occurring. This is another reason why it’s so important to set up website monitoring. This will alert you to any changes in your website and any suspicious logins. This will allow you to quickly react to any potential breaches of data before your customer’s information is at risk. In addition, this saves you from having customers calling with complaints about unauthorized content being posted on your website.

Monitoring the uptime of your website is extremely important, especially when you host subscription services for your customers. No one likes to purchase a digital product and then not be able to access it because a website is down. When you employ the tool of website monitoring, you can be alerted as soon as your website is not loading. This will give you the ability to quickly determine the problem and implement a solution. Keeping your customers happy should be on the top of your list.

In the digital age that we live in websites are a necessity for every business. Unfortunately, there are many problems that can go wrong with these digital billboards. By using a great website monitoring service, you can help to limit your risk to the many factors mentioned above.

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